Network Launches New Website Strategy
The Plant Conservation Network’s website is the primary tool used to communicate with Network members and New Zealanders about plant conservation and receives close to half a million visits annually.
This new website strategy, which was sponsored by the government’s TFBIS (the Terrestrial and Freshwater Biodiversity Information System), has four themes and sets twelve targets. These targets highlight priority work for the NZPCN with regard to its on-line delivery of plant information.
They include:
Content: Improve the website content including:
• Completing species details pages as quickly as possible
• Adding plant distribution data to the flora mapping system
• Illustrating all plant taxa on the website and updating the image library
Engagement: Increase the website audience by providing information in a variety of formats including:
• Using simpler language on the species pages in addition to the existing details and scientific descriptions
• Redesigning the website interface to improve search engine optimization and adopt search engine friendly urls
• Widening the page format to provide a larger canvas for communicating information and optimizing the homepage to improve interaction
• Through the use of smart phone apps and mobile versions of the website to reach a larger audience
• Through on-line training courses
• Through an RSS feed of home page news items
• Through collaboration with other providers of plant biodiversity information in New Zealand and Oceania
Security: Maintain a secure platform for the website and ensure regular back up of the web data
Resourcing: Make the Network website self-financing through sponsorship, advertising, donations and increased annual sales from the website shop so that website hosting, annual maintenance and implementation of the actions in this strategy are all resourced adequately
The strategy gives each action a priority for completion. The strategy identifies 42 Priority 1 actions. These are the most urgent and important and should all be completed by end of 2014.
To read the strategy follow this link:
Posted: 07/12/2012